The Fenzi Group celebrated its 30-year long operations in the Asian continent on occasion of the China Glass 2010 Expo. The leading global manufacturer of chemicals for glass processing celebrated this important milestone with its most important clients and local authorities, who were all invited to attend the Shanghai 2010 Expo as special guests. Fenzi China Paints and Sealants Company Limited product sales on the local and neighboring markets have grown hand in hand with the Chinese economy: a double digit growth trend that mirrors China's GDP, on the rise again after the slowdown in 2009. Fenzi was by far one of the first Italian companies to recognize the strong market growth potential of countries like China. In fact, the Tribiano-based manufacturer Asian export activities date back to 1980 when it started selling Duralux mirror paints across the vast Chinese catchment area through its Hong Kong facility. The company expanded its presence in China ever since, keeping pace with the progressive industrialization of the Country. Initially the Group focused on large cities like Beijing and Shanghai, with markets ready to welcome its products. It gradually expanded its presence to the outskirts, which today are a fundamental, steady source of business for Fenzi. Those who are familiar with products made by the Fenzi Group will easily understand the reasons behind its 30-year long history of success in Asia. Even in the most challenging conditions, the extremely high quality of Duralux paints has always resulted in top quality mirrors: the exclusive characteristics of Fenzi's products allowed Chinese manufacturers to offset any disadvantage ensuing from basic machinery or "know-how" and produce quality end-products right away. In addition to this, the Company's astounding success was ensured by excellent sales territory management strategies implemented while the Country was crossing a historical milestone, the Internet was in its infancy and logistical challenges made it very difficult to provide technical support to product users. “The great effort made in overcoming mental barriers allowed us to nullify the effects of distance. The company's ability to understand Chinese culture, partially derived from its local employees in China, allowed the Group to establish a strong relationship with clients regardless of their being over 10.000 km away from Fenzi's beating heart”, explains Stefano Pozzi, General Manager of the Group for China. Fenzi Group's foresight hence paid off in terms of business success. Top quality standards, nearby technical, logistical support and relatively lower transportation costs were the fundamental keystones upon which the Fenzi China Paints and Sealants Company Limited production plant was built and opened in 2006. An astounding success once more substantiated by crowds of professionals visiting the Company stand at the last China Glass trade expo. Today Duralux products still lead the Chinese market (90% market share of all Group products) and sales increase year after year. Duralux mirror paints in fact play a primary role in the Chinese furniture sector, one of the main exports of a Country that scored strong economic growth last year. Local demand for the Tempver ceramic paints the plant recently started producing for the Chinese construction and furniture sectors is on the rise. The Company also sells Thiover, two-part polysulphide high-end sealants for IG glass to Asian professionals that are designed to meet the strictest eco-compatibility standards and guaranteed to comply with the residential energy-saving regulations China also plans to implement soon.
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