FENZI AT GLASSTEC - A GROUP VISION

The great success in terms of visitor numbers recorded at the Fenzi stand at Glasstec 2006 strengthened the group image which for some years now has been at the root of the communication and commercial strategy of the company in Tribiano. The actual stand was designed to present in a single setting the entire activity and the infinite range of applications for which the various product lines are intended. The same structure in fact housed both Fenzi and Alu Pro, the company in Noale (Venice) specialised in the production of profiles for insulating glass.
The synergism between the various group activities was directly and very clearly underlined by the two large screens installed above the stand, on which a very new corporate video, made for the occasion, was projected non stop.
It shows the main phases of the production cycles at the two companies, seeking to highlight both the special processing features and their two “characters”, naturally distinct even if complementary. However the atmosphere of the entire film is unique, with detailed and spectacular images that describe in detail the preparation of the single products, alternating with softer-focus and more faded-out shots that suggest the benefits we can gain from the use of processed glass.
This emphasis on the comprehensiveness of the range offered by the Fenzi Group is in actual fact due to constant efforts to keep a timely eye, at times even anticipating them, on the continual market developments. Nowadays this traditional focus by Fenzi on chemicals for the second processing of flat glass is a wider concept than in the past. The detailed analysis and ongoing research, essential in order to offer such an extensive range of sealants with such high performances, have inevitably led to consideration of the double glazing system as a single datum point, and therefore to an understanding of how to guarantee insulating glass producers the best possible so that their products can achieve those quality standards now essential for facing up to increasingly fierce competition. Glass Alliance was the result of these needs, an initially very ambitious project which nowadays however enables companies with apparently very different vocations – Fenzi with sealants, Alu-Pro with aluminium profiles and Rolltech with profiles in steel and stainless steel – to operate with complete synergism and to convey to all corners of the world the excellence of their products at highly competitive prices.
A showcase such as that of Düsseldorf, visible to the international trade and observers most involved, can provide a very important reality check on the importance of a market standing: in the case of the Fenzi Group this check came up with a very positive result.