The spirit of Fenzi’s participation at Vitrum 2015 was clear from the very moment visitors entered the stand: at the center of the space, intersecting walls created four adjoining but separate areas, a sort of behind the scenes with a complete view of how glass objects are used daily, normal things that make for good living thanks to the use of Fenzi, Alu-Pro and Rolltech products. A large-scale comic strip by a famous artist, in a life-size reproduction on the central walls had the task of showing this experience, which is a routine one for everybody, by telling a story of daily life through the characters of two scientists with their families. IG, furniture and interior finishings, mirrors, bottles and decorated glass therefore discovered that they play an unexpected role as must-haves in making everyday life more pleasant, safer and comfortable.
The message that the Fenzi group is always there, in every corner of the world, was further highlighted by the focus on its new products: inside the Mirror-Backing Paints business unit, a new entry was the new Duralux Ultra, the latest formulation of a very famous paint that combines functionality and high performance with a special and very pleasant sheen, in a particularly well-balanced mix; a standout among the products for IG was Butylver TPS, a next-generation thermoplastic for use with Bystronic Glass® applicators, and specifically designed for IG production using warm edge technology, and the highest level industrial automation; last the new Multitech rigid, metal-free spacer bar, already available in all the main widths and colors that offers the best available thermal features.
The level of satisfaction at being recognized a leader in this field across the borders comes across clearly in the words used by Alessandro Fenzi, group CEO: “We had four days of visits and busy work, which was exactly what we were expecting since we knew that this was an important Italian appointment and a very international one, too. We saw our traditional clients as well as many potential new partners: they were all very interested in the new products of course, but the ability of our group to keep churning out innovations, which may not be initially very clear, always has a lot of pulling power. It truly takes very little however to get people interested in the recent developments of our best-known and most successful products, a non-stop injection of technology that continues to keep the leadership we have built over the years alive.”