Fenzi has a new story to share, a tale of everyday life

October 2015


Among the many innovations and latest product developments Fenzi plans to unveil at Vitrum 2015, particularly noteworthy is the one related to communication, to the way the group crafts its message to the market and industry professionals. It is an innovative approach that appears throughout the Fenzi group stand and is perfectly aligned with its claim: ANY TIME, ANY WHERE WE ARE THERE. The meaning is simple, and the way of delivering it is, too. The objects that surround us all (or almost all) the time in our everyday life exemplify the decisive contribution Fenzi makes toward the experience of comfort and wellbeing that grows over time. Insulating glass, decorative glass and glass items, furniture and interior décor accessories, mirrors, bottles, decorated glassware, and a thousand other objects make our living spaces more pleasant, safe and comfortable.

Thanks, in part, to Fenzi, whose products -- from sealants to decorative paints, mirror backing paints and mirror coatings -- contribute to transforming glass into specific products for specific uses. These items are part of our everyday experience, often without our even taking notice of the benefits we derive from them. To tell the story of this relationship with glass, we have used a simple and effective means of communication: a custom-designed cartoon. Designer Paolo Armitano created four panels that tell the story of the daily lives of two scientists/designers, busy at work and at home with their families, whose lives cross paths. As the story unfolds, there are countless significant moments in which the objects processed with Fenzi products leave their mark on the true-to life, daily activities of the two characters. The entire cartoon is on display in giant (6m x 3m) format on the interior walls of the Fenzi stand at Vitrum 2015: come by to enjoy the full experience.


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